MP3 player in the form of a cross, appeared in 2005. First it was tuning iPod Shuffle. Then Russia's design studio MWD made a beautiful concept of player-cross, for which she received awards at exhibitions. China has copied the idea and run it on sale. Now in the U.S. the idea with the player in the form of a cross was given a new meaning. If the player had made for young people, who saw in him only the elements of fashion, but now the company PIPP (Promo Ideation Promotional Products) is targeting to the religious people of all ages. The kit Cross MP3 Player includes a set of accessories: strap, charger, earphones, USB-cable, carrying case. But it's not all. The player in the audio format has already been written Bible. Audio book is well-read professional storyteller Roy Lamont.
Now the New Testament is easy to learn when you're walking, doing housework, shopping. It is studying the book of the Christian religion, and builds its marketing PIPP.
